Creating motifs from a wide range of imagery was useful, but
my inability to be more experimental at the motif development stage held me
back later in the project. I should have allocated time to undertake drawing
tasks in order to create more variations of an image, giving me more motifs to
select from. I found that having a range of different styles of motif allowed
me to work more freely with layering and my focus for unit X will be on variety
rather than quantity.
The fast development of my motifs will enable me to
experiment on the ETHOS sooner and avoid struggling to get a place on the
machine again. I also think that planning my time used on the machine precisely
worked really well for me, so whenever I am on the machine, I will make a plan
and decide colours and placement beforehand.
I found that one of the most successful ways of working was
directly in context. This helped me to stay focus and enabled me to experiment
with scale and colour more easily, allowing me to utilize my time more
efficiently. I found that working on photo shop at real scale on a PC very
difficult and time consuming compared to working on a Mac. This isn't a problem
I have encountered before, having never working on a large scale. My computer
skills have improved greatly. Reading Lotta Kuhlhorn's print design book was
extremely useful because it taught me how to arrange a variety of repeat patterns.
It also gave me inspiration for how to develop designs further.
Completing context and composition research throughout my
project was very useful because it kept me focused on creating two collections
for different age groups. I think that it would have been more useful for me to
be constantly researching print and embroidery artists throughout the project
too, as this would have given me more inspiration from which I could interpret unique
designs. I feel that this would have allowed me to work more freely because
although it is important for me to work with in a context, it is also important
to create unique designs and develop ideas on my own.
I felt that the repeat pattern I created on the ETHOS worked
well and I intend to develop this further. I believe that heavy embroidered
patterns can be used as boarders or areas of focus within a design. Stitching
out a large pattern can be time consuming, emphasising the importance of
working quickly and effectively at the development stages of the project.
Working in context helped me to foresee a potential embroidery design used for
an interiors purpose.
Overall, I am happy with my use of colour for my designs. I
think that I have created a good variation and have incorporated embroidery
where appropriate. Throughout this course I have found it hard to place my work
in context because my lack of understanding of my target audience. I feel that
by completing the research throughout this project has enabled me to understand
how a design can be fun and aimed at adults. I have learned that when designing
I am easily distracted but by having target audience research present, it stops
me from going off track. I look forward to applying my new working strategy to
unit X.
I feel that my collection for adults was more successful than my collection for children, due to the inclusion of embroidery. Even though embroidery is present in the market research I'd undertaken for children, it is more commonly used for adults. This has lead me to the conclusion that in order to develop my embroidery further during Unit X then my target market will be more suited to adults.
I feel that my collection for adults was more successful than my collection for children, due to the inclusion of embroidery. Even though embroidery is present in the market research I'd undertaken for children, it is more commonly used for adults. This has lead me to the conclusion that in order to develop my embroidery further during Unit X then my target market will be more suited to adults.
