Crown Paint

I have decided to take part in a very open live brief by Crown Paint, which involves reinventing their colour fan deck and colour palette. I have decided to participate in this project with another student who specialises in print, as she would like to redesign the colour palette as I concentrate on the fan deck. We have decided to work together as we will cover both aspects of the brief.
I began by researching how other companies present colour. I found that a variety of companies dedicated a whole page in their fan deck to one colour. As this was something Crown had mentioned they were considering doing, I devised a solution where by a fan deck would be made for each collection.
 

I then realised that as the fan deck was intended for trade use, it may be possible that they would want to combine colours from the colour palettes provided to form their own, or one for a client. This meant that the colour cards need to be detachable to the fan. 
I undertook further research on different fastenings that could be used instead of the current screw and ordered a temporary one from Amazon, to make sure that my idea was viable. 


I have also suggested that extra pages are added to the fan deck, providing sections where the customer can keep their own colour palette at the back. I thought this would be useful for trade's people who are working with more than one company to keep their colour palettes separate without getting lost. 
Another page I am suggesting is one that includes the range of finishes provided by Crown, as some paints are available in matte, gloss and floor paint, I feel it is important for the customer to see the differences. 



I have enjoyed the crown paint project because I feel that I have made realistic changes to the fan deck that could be put into practice. We will be presenting our ideas on Wednesday 13th May, but have a practice run through on the previous Monday. Even though I don't feel that this project has directly influenced my current practice, I feel that it has improved my presentation skills. I want my ideas to be displayed at a professional level, whilst keeping them simple and easy to understand.